Based on the needs, objectives and criteria that we determine in a preliminary download session, I generate names specifically for your project. Please select from the following two naming package tiers, or contact me to set up a customized arrangement or retainer contract. Please note that regardless of the package you select, your legal counsel will be responsible for trademark registration.
TIER 1: We will discuss needs, objectives and criteria, then devise a naming brief outlining the project. Competitive analysis will be included as part of my preliminary research. A week after approval of the naming brief, I will provide a long list of "raw" creative (without prior legal or linguistic analysis) including 100-300 names and a short list of 10-20 selected recommendations accompanied by rationale/etymology. For an additional $1000 rush fee, I will provide names in less than a week.
*Fee: $3,500
TIER 2: This package includes full-scale naming services comparable to those of the "big branding agencies." In addition to Tier 1 deliverables, it includes a maximum of three additional lists of 100-200 names. If necessary, dot-com availability searches will be conducted and a summary provided. I will also oversee preliminary legal and linguistic/cultural analyses, devise summaries of legal and linguistic/cultural searches, and provide consultation as needed throughout the name generation and selection process.
*Fee: $7,500
* These fees do not include legal or linguistic/cultural analysis, which are services billed directly by the selected vendors.
Project fee will be billed in one installment at conclusion of work.
Please contact me directly for information on retainer contracts or other arrangements.
See a list of my previous clients.